Musical podcasts in your pocket

What do you do while you commute to work? Do you read a newspaper? Listen to your favourite music? I’m a big fan of both podcasts and music. At the beginning of this year, I discovered podcasts about music.

Tricks for developing your brand’s tone of voice

Last week I visited an inspiring session about the marketing strategies of a major venue in The Netherlands. A big part of this session concerned their approach in reaching their core target audiences.